The ins & outs of eco friendly packaging
When considering any direct-to-consumer marketing strategy, we always look to Beauty Brands with a cult following. Brands that have perfected the balance between personifying what their brand stands for, inclusivity of their entire market, and a successful brand experience with existing and potential customers alike.
And it’s one of the most essential tactical elements that we’re covering today – the packaging. Well, not just the packaging, but the packaging materiality.
As customers are becoming more discerning, some are looking for ethically sourced, non-toxic ingredients where possible and brands that speak to their personal values.
So have you thought about your packaging and what it’s made of? Because it matters. It really matters.
Over 8 billion tonne of plastic is manufactured every year of which 8 million tonne flows into the oceans of the world.
Those very same discerning customers, are every man and every woman with an interest in the future of the planet, and the will to make a conscious change with every dollar they spend.
“We can now destroy or we can cherish, the choice is ours.”
Sir David Attenborough
The rising wave of consumer activism has never been more apparent and believe us when we say, the ‘box’ will be scrutinised as fiercely as what’s IN it. That’s where we are ready to help you navigate what’s right for your brand.
Environmental awareness, in the packaging industry, has been in development and production for a long time, so we thought we’d share some of the best environmentally responsible options that you may wish to consider.
Post-Consumer Resin (PCR)
Post-Consumer Resin, more commonly referred to as PCR Packaging, is new packaging made from recycled plastic products. Your new packaging can be anywhere from 10% to 100% PCR and is the option that most people would be aware of.
d2w®
The next option is d2w®,an additive that is introduced during the process of plastic manufacture, which renders the plastic oxo-biodegradable. Once the packaging reaches the end of its intended service life, and in the presence of oxygen, it will begin to degrade, leaving nothing but carbon dioxide, water, and biomass.
d2w® can be used with both new and PCR plastics, they remain entirely recyclable, they’re approved to food contact regulations and there are no toxic residues or persistent microplastics.
Bioplastics
Finally, there are bioplastics, which in the packaging industry are commonly made from sugarcane, bamboo, or corn by products. By utilising renewable resources these plastics reduce the creation of non-renewable petroleum-based plastics and they can be degraded in commercial composters. They are, nonetheless, a type of plastic.
Any of these options can be made into bottles, tubes, jars, closures and in colours that can be entirely customised to suit the branding of your product.
