3 vital steps to launching a successful beauty product
Over the years, we’ve worked with everyone from highly recognised global brands to bespoke local Aussie brands across every aspect of their packaging and promotional needs.
To ensure we can offer the ultimate solution to your next brand and packaging release, we’re offering an end-to-end service to help you streamline the process, while saving you time, heartache, and money.
Our strategic partner, Design Kind work alongside us to offer you creative support – from the inception of the product’s brand, to the design and sourcing of the product packaging guided by the Source Tank experts, right through to the brand experience across print and digital mediums.
Your top 3…
To ensure success, here’s what you’ll need as your vital Brand Assets. Rely on these to inform your decisions through the lifecycle of any product, present or future.
- Brand Strategy – getting clear on your brand DNA.
This will not only represent what your brand stands for and how you will be positioned in the market, it will also inform every decision you make for the logo, packaging and overall brand experience. - A unique Brand Identity & Personality that speaks to your ideal customers.
You’ll need this to truly connect to your target markets and to help them embrace your unique product range. You’ll also have a style guide at the ready to keep your decision making on track. - Packaging Design that cuts through the clutter.
With so many brands and products being released every year in Australia, your packaging will need to work extra hard for you. You’ll need to find ways to truly own your space and carve out a niche in the market.
These Brand Assets will save you time, reduce risk, and the likelihood of costly mistakes. They will help you align or quickly onboard anyone and everyone who will be a stakeholder throughout your product’s lifecycle.
Our design partner came to us highly recommended, and we’ve found kindred spirits in business.
At Source Tank, we are proud of our integrity when advising clients what’s possible and what’s not … and now we can offer the same level of ideation and advice from the inception of your product all the way to market.
We’ve learnt a lot along the way and are ready to work alongside you.
